Personal
branding could also called an image building exercise. In the current situation
of an ever increasing competition, one has to get themselves at par with the
competitors. Or else the chances of one succeeding in the particular field
would be restricted to only a particular extent. The competition could hit
anyone from anywhere. It could be out of the industry, within the industry or
within oneself. Here, shall we discuss on how these three insurgencies strike
any particular person or company, and what would be the role of a personal
branding consultant in these situations:-
Outside
the Industry
A
person may be from a particular industry, say for example a textile industry.
And due to the steep and continuous growth or downfall in the parallel and non-parallel
industries – such as the energy industry, or hardware industry, or even service
industries like telecom; the company in picture could bear the effects in
minimal or greater extent. There could be impossible number of combinations
pertaining to this, but only for better understanding, here we take the
hardware industry. The relation between the textile industry and the hardware
industry would merge and complement each other when it comes to the machineries
needed for textile printing. If the machines needed for textile printing are
not being manufactured efficiently, owing to some deficiency in procuring the
machine’s hardware – that supports the built; the textile company could also
face unknown consequences. Its prints could get inefficient. There could be a
drop in the quality of the prints. But, here’s where the role of a personal
branding consultant comes into the picture. Consulting them results in
the CEO’s ability to foresee the changes that are about to hit the market so
that he/she is prepared to face it. It also helps the manager to face the
consequences with a calm and a composed head.
Within
the Industry
Only
competition could rise within the industry or there could also be a dull
performance in a particular year – owing to the changes in the policies of the
government. A personal
branding consultant prepares one’s mind-set of how to face dire
consequences and how to maintain and retain the in house public and the
clients. Labour union problems may also arise. Here, the manager must have a
commanding personality to gain everyone’s favour by being diplomatic.
Within
Oneself
It
is obvious that one can never be in the same energetic mood all the time. But,
this must not affect the people working around you. If you have taken training
under a personal
branding consultant then, you must have developed the art of hiding or
mixing personal emotions with the profession. This helps in building ones
personality and gain favour from the colleagues.
Overall,
a personal
branding consultant equips a person with the strength, and the
psychological control to handle himself during difficult times, which
ultimately relates to your success.
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