Your brand is what you end up projecting to the world.
Simple and precise. And like every other branding that you have heard about, a
brand that is strong will always provide you with a leverage. The reason for
this is quite simple. Nobody is interested in dealing with people who are
boring and uninteresting. The only way people are going to be able to identify
with you is your brand. Your brand dictates and states your area of expertise
and understanding.
The need for a personal brand
Be it a better job or a better business prospect, you would
want the people that you are meeting to associate you with something that they
need on the team. For instance, you would want your potential investor to
associate you with the feeling of trust. They wouldn’t want to invest in the
business of a person they can not trust or a person they feel is not capable of
achieving long-term success.
Building the brand
If you are going to build a brand with the help of a personal
branding consultant, make sure that they help you achieve these three things.
1 Recognize your real self
The brand that you are going to be building
should be a true reflection of your true self. If you branding service is asking
you to mold and shape your real self to please others, then it might not be the
best way to go about it. Although this may work in the short-term, but it will
end up taking a toll on you in the long run. It is important to remember that
people connect with other people. And, if it appears like you are faking your
strengths, then people might not want to establish a connect with you. Long
story short, building a personal brand is about understanding what you truly
are, and then sharing your strengths and weaknesses with the world. Make sure
that your personal branding consultant is following the above path and is not
asking you to fake it.
2 Speak on a regular basis
Speaking on a regular basis is a must if
you are looking forward to building your brand. What this implies is that you
should be working with your personal
branding consultant on developing your communication skills. It is important
that you carve your own style and don’t end up speaking exactly like others.
Otherwise, your personal brand will be very difficult to distinguish from
others. While speaking it should be apparent that you know what you are talking
about. Be prepared to answer questions that will give your audience further
insight into the topic.
3 Indulge in writing leadership article
Writing on leadership and other related
topics will allow you to establish your credibility as a string brand. Work on
this with your personal branding consultant, and make sure that your articles
are of value and up to the point. This is a very powerful way of stating that
you know what you are stating about.
Building a brand is important, and you can end up building a
great brand if you work with a good personal
branding consultant. Also, remember to be more open and approachable as a
brand, as this will help you build connections better.
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